A Systematic Review Characterizing Farm Direct Marketing Challenges, Strategies, and Opportunities

In response to growing demand for local food, direct marketing has grown markedly over the past thirty years but continues to make up a small percentage of farm sales in the United States. We aimed to perform a systematic review to understand the current state of direct marketing in the United States and identify common challenges, strategies, and opportunities to improve direct marketing sales. The aim of this study was to perform a systematic review to understand the current state of direct marketing in the United States and identify common challenges, strategies, and opportunities to improve direct marketing sales.

Materials Available

• Abstract

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Project Type(s): Master's Thesis

Author(s): Casey McCoy

Program(s): Master of Public Health, RDN Training

Year: 2019

Adviser(s):

• Jennifer Otten