District Market: A pilot marketing study

The objective of this study was to examine consumer attitudes toward District Market (DM), a new grocery store recently opened on the University of Washington campus. The goal was to work together with the UW Housing and Food Services on improving the quality of the UW food supply through targeted marketing campaigns.

Materials Available

• Abstract

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Project Type(s): Master's Thesis

Author(s): Krista Ulatowski

Program(s): Master of Public Health, RDN Training

Year: 2013

Adviser(s):

• Adam Drewnowski