Marketing Body Positivity to College-Age Students at Seattle Pacific University

Media and social networking sites (SNSs) are powerful platforms that tend to endorse body dissatisfaction and disordered eating messages amongst college-age young adults.

This project was centered around the third annual installment of Body Positive Week at Seattle Pacific University (SPU.) Body Positive Week is a campus-wide event that involves hands-on activities to educate and promote the message of body positivity, disordered eating and eating disorders, intuitive eating, Health at Every Size (HAES) and self-compassion to the student body. The goal of this project was to increase traditional marketing efforts and social media outreach of Body Positivity Week to a reach a greater proportion of the SPU student population. The objectives were to increase student participation during Body Positive Week 2018 and to engage students in body positive discussion over social media.

Materials Available

• Poster

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Project Type(s): MPH Practicum, PH Concentration Poster

Author(s): Tracey Tran

Program(s): Master of Public Health, RDN Training

Year: 2018

Adviser(s):

• Anne Lund