Restaurant Response to the San Francisco Toy Ordinance: Changes in Toy Marketing and Children’s Menu Options

On December 1, 2011, San Francisco, CA became the first US city to pass the Healthy Food Incentives Ordinance, which prohibits fast food restaurants from giving away free toys or other incentives in combination with the purchase of a children’s meal unless it meets minimal nutrition criteria. Restaurants were given a year to comply with this ordinance and could respond by improving the healthfulness of it’s children’s menu items or by changing it’s toy marketing or distribution practices. The purpose of this project was to compare changes in children’s menu items, food environments and toy/marketing practices at ordinance-affected restaurants in San Francisco before and after ordinance enactment.

Materials Available

• Abstract

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Project Type(s): Master's Thesis

Author(s): Sara Diedrich

Program(s): Master of Public Health, RDN Training

Year: 2015

Adviser(s):

• Jennifer Otten