Research & Practice

Worksite wellness marketing materials and best practices

Many people in Tacoma-Pierce County and the rest of the US have health conditions or risk factors that can affect workplace productivity and costs. Fortunately, workplace wellness programs have been shown to be successful at reducing direct and indirect costs by decreasing medical spending and workers’ compensation claims, improving productivity and health status, and increasing employees’ quality of and satisfaction with life. The MultiCare Center for Healthy Living (MCHL) Healthy@Work program offers worksite wellness services to small and medium size employers in the Tacoma-Pierce and South King Counties. This project provided a literature review with market analysis and best practices, new marketing materials, and reporting process improvements. The low-cost marketing materials are based in research and best practices uncovered during the literature review, and consisted of social media messages, web marketing video, and resource sheets. Evaluation of marketing will include basic analysis of sales records and inquiries, as well as inquiring of clients how they found out about MCHL as a worksite wellness provider. The information from this project can be used to inform other efforts in worksite wellness programming and marketing.

Materials Available

Project Type(s): MPH Practicum, PH Concentration Poster

Author(s): Shelly Najjar

Program(s): Master of Public Health, RDN Training

Year: 2013